I remember hearing a story at a car presentation about someone launching their new network marketing business. Two very helpful people at the top of the company were presenting and a number of guests were sitting around the room of the new consultants house waiting to hear more about the business their friend had recently started and was so excited about!
The two presenters started talking and within a couple of minutes the new consultant host was walking around the semi circle of guests offering pork pie and sausage rolls! Rather a distraction!
Launching your business is key to getting off to a good start and there are effective ways to do this…..
A Private Business Reception, or PBR is a very effective way to contact your warm market; notify them about your products and your business; and ask for referrals. This is a simple way to contact large numbers of people at once, making effective use of your time and modeling for others how efficient a home business with us can be. It’s a system that has been proven to duplicate very rapidly, building a solid downline quickly.
You choose a date, or ideally a number of dates to have a PBR in your home and invite everyone you know. Don’t have room at home? Choose a local hotel, health club or pub with a function room. Include friends, family, neighbours and business associates on your invitation list. Also invite any current team members you have and encourage them to bring guests. Excitement and energy is created with larger numbers at events. And, your team will grow more quickly this way. Choose a time that will be the most convenient for the most people or consider having two, one during the day and one in the evening or on a weekend. By offering a choice of dates/times your friends have no excuse not to support you!
You may also want to plan a few PBR events over the first month so you can capture more people as your list of contacts grows. If you are spending five to ten minutes each day working on your list, it will be growing.
Make sure your PBR event is scheduled for no more than one hour and let people know that right up front. People are busy and will be more receptive to attending when there is a START and a STOP time designated on the invitation. Also, providing prizes and drawings is an enticement.
This is not designed to be a party where you sell products (although you probably will and that is a bonus.) It is designed to let others know about your products, your opportunity and ask for referrals. This is an event to MARKET your business and your products and you want to use it for maximum exposure. In fact, tell people to leave their wallets at home; there will be nothing to purchase. This puts them at ease.
Use the tools of your company such as a presentation to explain the business; set up a product display and have information for people to take home.
Spend 10 minutes mixing and mingling with simple refreshments (pork pies not necessary!); then invite your guests to take their seats. Share a 2-3 minute story about yourself and why you got involved with the company. Show the presentation or have your up-line do it for you and then pass out information and invite guests to preview and/or sample the products, if applicable.
Spend some time with each guest as you can to answer questions and invite sign ups. Send a follow up thank you card the next day and be sure to follow up with a phone call to each guest.
Get some PBRs on your calendar and among your team and your business will grow.
DREAM, BELIEVE AND TAKE ACTION!
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